We connect brands with Gen Z
The process through which we create our ideas is in the hands of first movers. We are a part of Gen Z’s world, as they live in it and provide valuable insights into current and upcoming trends.
With these insights, we develop targeted campaigns, strategies and platforms for Europe's leading brands, with no fear of difficult topics or the need for elaborate explanations.
As the leading Gen Z marketing and strategy agency, we advise brands, artists and creators, as well as politicians and associations.
The best of both worlds
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Young talent from Gen Z are an integral part of our team, providing insights and creative concepts specific to this target group. Together with experienced strategists who provide broad knowledge and mentorship, we bring together the best of both worlds.
This way we ensure that we are reaching the younger generations sustainably, measurably and on an equal footing, eye to eye.
Through our extensive network, we have direct access to the most influential creators and a pool of 100K individuals within the target group, whom we can activate quickly and easily for research and campaigns.
97% of our customers recommend us as a creative consulting agency
We've seen them all...
Lovebrands, startups, corporates and agencies trust our work
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How we help our clients
with tailormade strategies
to reach Gen Z
TAILOR MADE GEN Z STRATEGIES FOR YOU
Workshops tailored to your unique Gen Z strategy
Gen Z Tours: Interactive sessions with your team to explore the world through the eyes of Gen Z (e.g., for client awareness/understanding and product development)
Microtrend research and development (e.g., online panels, focus groups, etc.)
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We conceptualize social first campaigns, as well as individual Gen Z strategies and products
This could be an influencer campaign, a branded TikTok channel, or even a brand new concept store in a key Gen Z city
Brand refresh and new strategy creation, as well as product development
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Production of branded channels, campaigns, social first videos & photo assets, as well as community management
Influencer relationships & campaign management
Event production, content house management and in-store activations
WEB 3.0 & virtual unit technology
Contact us
Katharina Nachbauer
katharina@youth.garden
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Philosophy
Individuality is our foundation. We discover and promote our team members. Whether our talented staff are doing a semester abroad, are parents or creators themselves, we respect the individual situation of every employee and promote flexibility. We all work remotely, in various parts of Europe, in cowork spaces, on the road or at home.
We are passionate about creativity. Not just when it comes to design, but in all of its forms, including new ideas, directions and visions. This is our secret to success and the reason why we are first movers in everything we do.
Hot of the press
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“Visual merchandisers need to ask themselves: How do I design the shopping experience in such a way that my store is chosen as a TikTok hotspot overnight?”
Horizont Online, "Warum dieser TikTok-Trend die Innenstädte retten könnte"
März, 2021
“We wanted effective exchange formats with experts and voters for a political client and are very excited about the results. I see great potential here for areas where approachability is very important.”
meedia.de, "Interview zu Clubhouse"
Februar, 2021
Power of Gen Z! During the lockdown, discord servers like this one have sprung up, where volunteer experts/teachers and students tutor each other and share study content! "
"Heißt Luft Podcast", #19 Discord: Interview with Urs Meier, Head of Client Services at Projekt Z
April, 2021
Thomas Sattelberger is one of the oldest members of the Bundestag as well as the German politician with the most TikTok fans. He dances, despite ankle problems. He reaches a lot of people, who would never otherwise be interested in politics."
Stern.de How FDP politician Thomas Sattelberger became an app star with his dances on TikTok
Juli, 2021
In addition, the store opening will be accompanied by an influencer campaign: Ten TikTok creators, (…) The campaign is a continuation of the Camp Adidas project from the summer, (…) The Project Z agency was responsible for the entire concept and its implementation.”
Horizont Online, "Schaufenster in das Selbstverständnis der Marke"
Dezember, 2021
